It’s Time to Prioritize Your Company’s Online Reputation

Now, more than ever before, people turn to the internet before making decisions. From choosing a restaurant to choosing a potential employer, most people run a quick Google search to see what others have to say about their experiences with businesses. It’s never been more important to know what your online employer reputation is and to focus on building a five-star presence.

Why Your Online Reputation Matters

According to Indeed, 83% of job seekers are influenced by reviews when making decisions to apply for jobs and 46% say company reputation greatly influences whether or not they accept an offer. Similarly, Glassdoor, reports that 75% of Americans are unwilling to work for a company with a bad reputation, even if they were unemployed and needed a job. And of those willing to work for an employer with a bad reputation, 25% said they would want more than a 50% pay raise in order to accept an offer.

Visit sites like Glassdoor and Indeed to get a feel for what employees are saying. There are some other employer review sites out there, but these are the two most popular and the most likely to show up at the top of Google search results. If you have anything less than a four-star rating, it could impact your ability to recruit good people.

If you have some work to do, don’t put it off. Get started today to rebuild your reputation and improve your online ratings. The fact is, all of your hard work recruiting talent will go down the drain if candidates are turned off by a single Google search.

How To Build a Five-Star Employer Reputation

Start by asking happy employees to place reviews online. The key is to ask, not to mandate. It is also important to respond to negative feedback as soon as possible. Take the time to flag reviews that are blatantly inappropriate and respond to reviews that are actually inaccurate. However, not every complaint will be untruthful. Always ask yourself whether a complaint may actually signal problems within your organizational culture.

It is important to remember that you can work on your online reputation for months, but if you don’t address any underlying cultural issues, you’ll never fix the real problem. If you truly want to develop a good reputation as an employer, you have to earn it by cultivating a great culture.

Is Your Reputation Holding You Back?

It can take time to rebuild your online reputation even if you have a positive company culture, and all the while, you could be losing top candidates. If you want to leverage your culture today to attract top talent, partner with the recruiting experts at CultureFit.

As one of Chicago’s top tech recruiting firms, we can help you hire people who have the skills and the cultural alignment to succeed.  Contact CultureFit today to learn about the ways we can help you achieve your goals.