Three Reasons Company Culture is Important for Your Business
All organizations, from startups to the largest corporations in existence, have a culture. Culture is defined as the identity and personality of an organization. It is the shared values and visions of both the employees and the shareholders. It is never static and always evolving with the passage of time and the introduction of new experiences.
That’s all well and good, all companies have a culture, but is it that important for a company to succeed and thrive in today’s marketplace? The simple and undoubtable answer is an emphatic YES! If a business has an unhealthy culture, employees will act as self-serving individuals, working only for a paycheck or benefits package. However, with healthy and robust corporate culture, employees are treated as equals regardless of their position, allowing them to work as a team to meet both corporate and personal needs. Your company’s culture can improve your business performance in many ways. Here are 3 reasons why culture is very important:
1. Attracts and retains top talent for the organization
When workers are valued by the company, employees experience high morale and a positive attitude toward the company. This positive attitude makes them loyal to the organization, which reduces employee turnover. This creates a workforce where present employees are less likely to leave, while also aiding in attracting new talent – A critical consideration when trying to retain IT Professionals who are constantly being recruited.
2. Promotes and strengthens the company’s brand
Employees help promote the company culture, and the company culture helps to strengthen the company brand. Today, many companies leverage their culture to promote their brand. It allows potential consumers to view who they are as an organization; and every public interaction they have will help define and reinforce the organization and the culture that permeates it.
3. Increases workforce productivity
Undoubtedly, employees with increased morale within the organization will be far more productive in their work output, as well as the quality of work. When set in a culture where new ideas are applauded, and mistakes are a learning moment, employees will actually enjoy their work and become even more productive. It’s a very simple premise: happy employees make for happy, successful organizations!
Yes, a strong and positive company culture is required for a profitable business. Always promote the best of your company’s culture to your employees and the outside world, which will in turn strengthen your brand image. Great company cultures are great because they have mastered the art of being themselves at their very best!
Read more: Importance of a Healthy Corporate Culture
If you are interested in finding a highly skilled IT Professional who will match your company’s culture, speak with one of our IT staffing consultants at CultureFit. CultureFit is a full service Technology Staffing and recruitment firm for corporate cultures that value organizational fit, employee satisfaction, and an extremely high level of technical IT skills.